Retailers are still growing into their domains

Grows increasingly more online shopping. Analyst Bob Tarzey examines the results of recently released online domain maturity research and what it says about the retail industry. If any industry sector has had to adapt fast to the whims of consumers over the years it is retail. Behind the scenes, retailers may manage complex business-to-business (B2B) supply chains, but that is all to no avail if consumer relationships break down, according to Bob Tarzey, analyst and director of analyst firm Quocirca. “This can happen all too easily as consumers often have an easy choice between one retailer and another, which is not true in other areas such as government and public transport,” says Tarzey. “As more and more consumer engagement has moved online it is not surprising that their web presence has become a top priority for many retailers.” Credit: Retail Technology.